Tuesday, December 7, 2010

some social media savvy

It's been awhile since my last business-related post, so I decided to dedicate this one to utilizing social media correctly. Let me first say that I love social media the way Elvis loved bacon...a LOT. I am completely obsessed with twitter feeds, blog rolls, and facebook updates, especially for businesses. I cannot tell you how many online webinars or interactive facebook press conferences I have sat through just to capture the next "nugget" of information that might be passing down the tubes. Through both life experience and sitting through endless webinars, I have learned a couple of basic tips that I would like to share with you. Keep in mind that my focus is on businesses; however, this stuff can certainly apply to personal social media.
1. Keep your posts relevant. Although this seems like a total no-brainer, it can be tricky, especially with startup companies who want to imbibe personality into their new business. The temptation to infuse elements of your personal life in with your business can be alluring. Although this can be done well, nearly everyone who tries does it incorrectly.  A good example of incorporating your personal posts into your company would be to post that you are at an after-hours meetup for startups, or you and any employees/partners you may have are doing something together in the spirit of the company.  A poor example would be if you are headed to a bar after work. Not important. Bottom line: keep your business business-worthy.
2. Start a conversation (and keep it going). So often people feel like social media is an excellent platform for posting coupons, new arrivals, etc. for their business. And it is; however, if that is the only thing your business posts, people will soon stop listening. Social media exists (for businesses) as a bridge between consumer and business; not so much as a way for the business to tote their wares, but as a way for consumers to find value in the places they spend their money. Consumers want to feel that they got "value" out of their dollar, and this can be multiplied by utilizing social media. As a restaurant, you can give ideas for no-fuss dinner party appetizers; a clothing store can provide fashion advice, etc.  Plus, when you post advice like this, you invite your user to start a conversation with you. There is not much point in commenting on a coupon. It is what it is.  But a recipe...that has the potential to engage the consumer, as well as anyone else who follows the conversation (which amounts to a lot of people).
Fitness: after taking two weeks off I ran 3.5 miles on Sunday. Monday was 30 ellipical minutes and squats/lunges/abs. Tuesday, 20 minute run, 10 minute bike, arm and ab workout.